Our business is very simple.
We’re here to create cost-effective qualified leads for your business.
We construct a marketing machine specifically designed for your company’s unique needs. Your machine will automatically deliver cost-effective leads on a predictable and consistent basis. It’s highly quantifiable, scalable, measurable and will improve over time.
A highly functioning marketing machine improves conversion and retention rates – leading to increased revenue and productivity.
It starts with a world-class website.
The heart of a marketing machine.
It’s where you’re found and assessed.
It’s where you make your case to prospects and where your clients go.
A poorly functioning website won’t generate new leads and will scare away any leads that happen to find you. Existing clients are also less likely to do business with you and revenue will suffer.
We’ll upgrade your existing site – or build you a new one – to drive traffic and convert visitors into leads, and leads into customers. We’ll use state-of-the-art tools to create a professional digital presence that prospects, clients and employees will love. Best of all, it will be easy to keep the new site up to date, so you won’t need an IT team to keep your site fresh and relevant.
Branding Your Message.
To compete effectively in any industry, your prospects and Digital Marketing clients need to know how you’re different.
Your website – and each interaction with prospects – must clearly communicate your unique value proposition. Claims must be supported by facts and testimonials. Your message needs to resonate with your target audience and it must be consistent and clear.
We can help you focus and sharpen your messages and ensure that you’re saying the right things at each stage of the buying cycle.
Prospects are guided to your website by a range of tools.
Search Engine Marketing | Paid Advertising | Email Marketing | Social Media | Webinars & Presentations | Trade Shows
The right mix of digital marketing activities are prepared to address the needs of an identified target audience. We experiment with variations in the message and the medium to ensure that marketing dollars are optimized over time.
Digital marketing is most effective when combined with traditional activities, including speaking engagements, events, trade shows and old fashioned networking. In some cases, out-bound phone calls can be added to the mix.
An automated and scalable marketing machine requires the state-of-the-art tools and processes to function as intended.
They permit a sales professional to learn about a buyer’s interests prior to engagement by seeing his/her website interactions. They allow marketers to improve the efficiency of campaigns, and they permit management to accurately forecast a sales pipeline and revenue.
We’ll assess your customer resource management system and related technologies and processes that form the backbone of your marketing engine. We’ll help you build the best structure for your firm.
To measure the success of a marketing engine, each organization needs to determine their business objective in precise and measurable terms.
Relevant marketing metrics that can be measured and tracked over time are aligned with these business objectives. Without a marketing dashboard to track progress against goals, corporate resources will likely be wasted and capital will be mis=allocated.
We know how businesses work, and the imperative to align marketing resources behind stated corporate objectives. We’ll help you create the most relevant key performance indicators to track marketing and business performance against objectives.
Once in place, we’ll help you track them over time so you can intelligently drive your business.